McBride

Transforming McBride’s online presence

McBride is a leading manufacturer and supplier of private-label and contract-manufactured cleaning and hygiene products. With comprehensive development and manufacturing capabilities, they serve a diverse range of customers across Europe and Asia Pacific.
 
We partnered with McBride to revitalise their online presence, creating a professional and polished website that enhances user experience and ensures a seamless user journey. The site is available in English and eight other languages, catering to McBride’s broad international audience.
 
While preserving the site's core structure, we placed a stronger emphasis on the sustainability and career sections, aligning the site more closely with McBride’s commitment to transparency and growth. We also introduced functional improvements to ensure smooth navigation and a user-friendly design. By integrating rich media throughout and implementing a modern, dynamic UI design, we crafted an engaging, visually appealing experience that perfectly reflects the brand’s clean and contemporary identity.

McBride website homepage and division pages mockups on tablet screens
McBride website 2024 mock ups
McBride website 2024 mockups of all devices with Liquids McBride, Careers and Sustainability pages
McBride website investors pages mockups on mobile screens

We are a global communications consultancy, working in partnership with our clients to help them understand and navigate change. Our aim is to build trust through transparency and honesty, so that together we can be a force for good.

Paul Owen
Managing Partner