IMG
IMG is part of the Endeavor network and is a world-leading global sports and culture company. As a business that is continuously evolving, so too is their brand, and in 2023 IMG underwent its most recent brand refresh.
As a result, we were appointed to design and develop a new IMG website that features bold messaging, a vibrant look and feel and a best-practice user experience.
The design is energetic and reflects the company's vision of powering the world's passion for sport. The impactful typeface, bright colour palette, and powerful messaging also reflect the company's bold, dynamic and authentic principles.
The site features custom-built functionality such as an interactive map and unique hover states to reflect the forward-thinking and innovative nature of the organisation.
The result is a modern and impactful website that reflects the updated IMG brand as an organisation that is constantly evolving with sports fans, the industry, and its partners.
