Templars
Templars is the largest law firm in Nigeria, and one of the top 10 practices in Africa, working for a domestic and international client base.
We developed a differentiated brand with a contemporary and engaging visual identity, supported by Corporate & Campaigns who created a messaging platform that focuses on Templar’s premium proposition, differentiated positioning, compelling vision, and leadership. The positioning presents Templar’s as a confident, established firm that focuses on cutting through complexity to provide clear, precise and insightful answers.
The project represented a unique opportunity to create momentum, and to form the basis for longer-term reputational development and sustaining clear and positive perceptions. Our principal objective was to develop both Templars’ brand articulation and expression, in particular ensuring consistency of messaging and visual implementation across key applications including digital platforms which led us to being awarded the website project too. We worked closely with Corporate & Campaigns who wrote all of the content for the website and significantly restructured the site which had become dated, complicated to navigate and very inconsistent in places. The final product is modern, easy to navigate and is much better aligned with Templars’ capabilities and ambitious plans.
