Lightsource bp
Lightsource bp is a global leader in the development and management of solar energy projects. The business is growing rapidly as they support the move to Net Zero; designing, building and maintaining the critical energy infrastructure that will allow organisations and governments to meet their sustainability goals.
Our objective when working on both Lightsource bp’ s updated global website, 19 regional websites and their new Sustainability Report was to present and articulate its sustainability principles and strategy, and to reinforce the company’s positioning at the forefront of responsible solar power delivery and the global energy transition.
In order for Lightsource bp to deliver on an ambitious growth strategy it was important that their story was clearly articulated through an engaging and reliable web-estate that resonates with all stakeholders. We combined vibrant designs, best practise UX and a seamless user journey, built on a modern intuitive interface to create a collection of websites that clearly articulates their story.
In addition to the requirement for clear storytelling and a strong visual theme, the content in the Sustainability Report was supported with strategic graphic elements to enhance understanding of approach, process and benefits.
