Marston's
Marston's is the UK's leading independent brewing and pub retailing business, epitomising community integration and excellence in guest satisfaction. With a firm commitment to prioritising people, Marston's places its guests at the heart of all its activities.
Our collaboration with Marston’s encompassed the creation of the Annual, TCFD, and Insight reports, facilitating the articulation of their strategic vision while keeping them at the forefront of digital reporting. In alignment with Marston's core strategy and vision of delivering 'Pubs to be proud of, the messaging and narrative were developed to highlight their commitment to prioritising people, enhancing guest experiences, and supporting local communities.
Adopting a digital-first approach we created an immersive microsite for the annual report. This platform provides stakeholders with an engaging portal to explore Marston’s purpose and achievements. Through specific case studies, we showcase Marston's commitment to creating memorable guest experiences, underpinned by investments in people and pubs.
The digital report’s dynamic and user-friendly design accentuated key stories, reinforcing Marston's strategic direction and commitment to excellence. Complementary print and PDF versions were also developed, ensuring accessibility for all stakeholders.
By embracing a digital-first strategy, Marston's has enhanced its ability to communicate its strategy, accomplishments, and dedication to community engagement, as well as allowing them to reach a broader audience and engage stakeholders in a more efficient and effective manner. This approach has not only elevated Marston's digital presence but has also facilitated deeper connections with stakeholders, reinforcing its position as a forward-thinking, people-focused business.
