Evolin
Previously known as GAWS, Evolin is a leading independent insurance intermediary. Based in London, the company is an approved Lloyd’s broker offering tailored insurance solutions covering a variety of classes of business including financial & professional lines, marine, property, cyber, cargo, terrorism & political violence, healthcare, to complement the holistic portfolio solutions division.
We worked closely with the Evolin team to develop a new name and brand identity that would reflect their approach, market positioning and ambitions, as well as conveying their journey, values, and adaptability in a shifting marketplace. Additionally, it was essential for the brand to convey their purpose-driven ethos and underscore their vision of being London’s most agile and forward-thinking insurance intermediary.
The resulting name Evolin, is a fusion of ‘Evolve’ and ‘Insurance’, symbolising a forward-thinking perspective on the constantly evolving insurance landscape. It not only acknowledges the dynamic nature of our world but also reflects the company’s ambition to assist clients in navigating new demands and thriving in ever-changing environments.
Evolin encompasses the recognition that our world is changing, and that commercial imperatives are driving the need for informed and progressive support and expertise.
For the brand launch, we created a wide range of collateral material - from printed collateral through merchandise products, a launch film and digital assets for the website and social media.
