Cadent
Cadent is the UK’s largest gas distribution network, bringing gas to 11 million homes and businesses throughout the North West, West Midlands, East of England and North London through a network of more than 80,000 miles of pipes. With the energy sector facing a period of unprecedented change, our brief was to position Cadent at the forefront of the energy revolution.
We refreshed the brand and messaging to better reflect their purpose driven approach, and emphasised their mission of delivering low carbon solutions that tackle the challenge of meeting the net zero target.
The brand evolution has enhanced Cadent's positioning with consumers and other key stakeholder groups, and continues to change long-held perceptions of a vital infrastructure company.
Having created a refreshed brand positioning for Cadent, we applied the new visual and messaging principles to the company’s Green Print publication. This draws together technical, consumer and economic considerations in a pioneering plan to transition 22 million UK homes to low carbon heat by 2050. The Green Print underlines the unprecedented scale of the challenge, acknowledging that a mosaic of low carbon heating solutions will be required to meet the needs of individuals and communities and setting out key steps in the transition.
A combination of clear structure and striking illustrations helped to set out the nature of the challenge, and to articulate Cadent’s interpretation of the issues and response approach. The report had a significant impact, providing new insights into the future of heat supply and generating increased debate around the issues and potential solutions.
In partnership with British Gas, Cheshire West and Chester council, Cadent is set to launch the ‘Hydrogen Village’ programme in 2025, which will see the Whitby area in Ellesmere Port switch from being fuelled by natural gas to 100% hydrogen.
We designed and developed a new brand identity and visual language that aligns to the local community and to Cadent's purpose of 'Keeping people warm, while protecting the planet'. A microsite was also built to launch the brand and provide information to the local community, press and other interested parties.
