Communication is changing
‘The Internet’ continues to permeate all aspects of our daily lives and within that online video continues its inimitable rise. Cisco predicts that video will account for almost 70% of all internet traffic within the next 12 months. This change is in part driven by a generational shift. Millennial’s, who have grown up watching YouTube and Vimeo, and interacting through Instagram and Vine, expect and demand stimulating visual communications.
And so it follows that companies and organisations need to embrace video as a means of communication if they are to engage the employees, shareholders and regulators of the future.