New branding for an iconic location

At the heart of the Algarve in Portugal, Vilamoura is a unique destination that has been popular for more than 50 years, combining heritage, lifestyle and leisure.

Instinctif was appointed to create a new brand in the run-up to major investment and development activity, as well as applying the new branding to literature, signage, presentation and launch collateral.


Part of the rebranding brief was to communicate the ambitious new master plan of the site to investors and target specific opportunities to different demographic groups. We created a clear hierarchy structure for the brand and implemented new naming to enhance the resort’s image.


Post launch, we are now developing longer-term communications, consistently applied as part of the strategic implementation plan.