Vilamoura

New branding for an iconic location

At the heart of the Algarve in Portugal, Vilamoura is a unique destination that has been popular for more than 50 years, combining heritage, lifestyle and leisure.

Instinctif was appointed to create a new brand in the run-up to major investment and development activity, as well as applying the new branding to literature, signage, presentation and launch collateral.

vilamouraworld.com

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Part of the rebranding brief was to communicate the ambitious new master plan of the site to investors and target specific opportunities to different demographic groups. We created a clear hierarchy structure for the brand and implemented new naming to enhance the resort’s image.

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Post launch, we are now developing longer-term communications, consistently applied as part of the strategic implementation plan.

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