pz Cussons

Showcasing a successful strategy through effective storytelling

PZ Cussons is a dynamic consumer products group and innovator of some of the world’s best known and admired brands.

The challenge this year was to refresh the overall content of the Strategic Report to bring it in line with best practice reporting and its peer group.

This step change gave us the platform on which to build and create a framework that would enhance storytelling and showcase successful execution of their strategy.



By working in close partnership we helped drive this change in their reporting strategy to deliver a compelling corporate narrative and engaging design that enhances perceptions.


We developed a detailed business model integrating their Good4Business programme which is a key driver in delivering sustainable value for all.