Engaging communications for a market leader

Aviva is the largest insurer in the UK, with offices across Europe, Asia and Canada. Aviva produces a range of market and consumer reports,
and appointed Instinctif to create a more consistent and interesting style to support the communication of key information.


We have produced a refreshed graphic approach, which supports Aviva’s branding and focuses on core messaging in a clear and engaging way.

The new graphic language has been produced in print, digital and animation, supporting the research generated for Aviva by the other teams within our Group.